01.04.2024 | 17:00

The 53rd China International Furniture Fair (GZ) (CIFF/Interzum Guangzhou) in 2024 was successfully held.

       The 53rd China International Furniture Fair (GZ) (CIFF/Interzum Guangzhou) was successfully held from March 28th to 31st. During the four day exhibition, major domestic and foreign merchants gathered, with an exhibition area of 175,200 square meters and 1,586 participating companies. The number of professional visitors increased 30.24% compared to 2019, setting a new historical high!

        In the urgent need for a turning point in the Post-pandemic era, the government officially proposed "new quality productivity" in 2023 and listed "vigorously promoting the construction of a modern industrial system and accelerating the development of new quality productivity" as the top priority to government in 2024. New quality productivity has become an important force driving the upgrading of the home furnishing industry. Soft furniture has ushered in new opportunities and development cycles, and the trend of functionality/intelligence driven by innovation is the key breakthrough point for the industry!

        As a well-known supplier for the high-end functional sofa solutions, WE, the Lion Rock Group, along with our German Confer GmbH and group company Remarco-Motion, jointly participated in the exhibition. We showcased our latest developed products at this Interzum at the booth of S15.1-J35 and had in-depth and efficient communication with our new and old customers on the motion mechanisms' inquiries, also for the following cooperations. The Lion Rock Group has numerous functional sofa solutions and global patents. The display of our latest patented and designed products has attracted many customers to feel and discuss, and received high praise and consistent reputation. At the same time, Lion Rock Group has undergone rigorous screening by an international advisory team and has won the 2024 Interzum Guangzhou Award for excellence!

      The Lion Rock Group will always be committed to meeting the needs from the customers for various high-end functional structural design solutions, helping customers enhance their brand value, and continuously promoting the collaborative linkage, integration, and intelligent interconnection of the home industry. With multiple trends such as comfort, green, health, and intelligence, Lion Rock Group will lead the revolution of new home productivity and contribute to the goal of achieving a better life for the people.